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Design is the silent ambassador of your brand

Today, competition between businesses is rather sharp. To stand out among the crowd, a company needs to be unique and recognizable by customers. A strong brand is what stands behind each successful product. A New Product Innovation Survey discovered that nearly 59% of people prefer to buy new products from brands familiar to them, and 21% say they are ready to purchase a product if it comes from a brand they like.

Some people got used to thinking that only marketing specialists do all the job in branding. However, if you say it to professional designers, they’ll tell you how wrong you are. An American graphic designer Paul Rand said: “Design is the silent ambassador of your brand.”

Why Branding Matters – When it comes to brand building, many businesses make the mistake of shooting in the dark without a clear, comprehensive, and intentional brand strategy. On average, it takes between 5-7 impressions before a potential customer will remember your brand. Will yours be remembered for looking nice, or for looking nice and deeply connecting with your audience?

While it is easy to get hung up on favorite colors and tone of voice, a successful brand transcends the decoration to convey a deeper purpose that speaks to each member of your audience on a personal level. If you were building a house, you’d want to think about the foundation and layout before thinking about appliances and countertops, right?

Implementing a thoughtful and consistent brand identity and voice will ultimately make all of your marketing communication endeavors more effective, resulting in an impressive ROI over time. Research says that a consistent brand across multiple touchpoints has increased revenue by 23%.

So, how can you build an effective brand? Building a brand is no easy task. The key is to take it one step at a time. Let’s get the conversation going on the best brand framework that will guide your process and in turn, put your brand in the right position.